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Wednesday, October 19, 2005

Nokia Intros "L'Amour" Fashion Phones

Is your mobile phone an extension of your personality, an expression of your unique style? And plastic, fake chrome, and gunmetal grey don't really do anything for you?

Well, phone maker Nokia wants to ring you up with it's new L'Amour Collection of three new phones aimed at the style- and fashion-conscious set. Each phone, expected to be available in Europe in early 2006, might be light on features compared with 3G smartphones, but that's not the point: these phones are intended to combine natural materials, colors, styling, and details with craft aesthetics, cultural and ethnic influences, and attention to detail. The L'Amour Collection is aimed at trend-forward individuals for whom mobile phones are not just a means to be heard,seen.

  • The Nokia 7380, expected to be priced at €500 will feature a keyless dial, an etched mirrored surface and display, and a leather cover. Phone features include voice dialing, a 2 megapixel camera, and built-in MP3 player.
  • The Nokia 7370 hides its keypad behind a swivelling faceplate, and features leather-inspired faceplates bound with etched metal trims in either warm amber or coffee brown. For an estimated €300, the phone offers a 1.3 megapixel camera, stereo speakers, a 2-inch 320 by 240 QVGA color screen, and support for video ring tones.
  • The €200 Nokia 7360 will be available in coffee brown and warm amber color schemes, each with unique graphics, screensavers, straps, pouches, and accessories. The 7360's textures and patterns designed to complement designer and luxury accouterments, and the phone itself features an integrated VGA camera, FM receiver, and the capability to play MP3 ring tones.

Alastair Curtis, Vice President of Design at Nokia's Mobile Phones division, said, "Every detail of these products, from the nature-inspired graphics to the velvet-lined pouches, has been carefully considered with the style-conscious individual in mind. We are very confident that consumers who appreciate design and attention to detail will fall in love with the L'Amour Collection."

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