Moto Phone Offers Cingular Users No-Click News
Motorola Inc. announced Thursday the launch of its V557 flip-phone for Cingular Wireless customers, which gives instant access to news, sports, entertainment and other content via a "ticker tape" feature on the cell phone home screen.
The Bluetooth-enabled V557 multimedia handset, with soft-touch finish and chrome accents, is the first device to offer Motorola's new Screen3 technology, according to a recent news release.
"Subscribers want the latest mobile content without having to click, scroll and hunt through menus for it," Cheryln Chin, corporate vice president of Mobile Software Solutions at Motorola, said in a statement.
"And network operators want to be able to do more with mobile data services. With SCREEN3, we address both sets of needs; making the mobile phone the next major media gateway by putting content where it belongs, in front of subscribers' eyes, zero clicks away."
Motorola's Screen3 solution, which the company unveiled today, is a data service application that ships standard with the V557 handset. The technology is designed to help operators drive mobile data usage and generate revenue by offering easy access to targeted content and promotions, according to a company representative.
Click here to read about Motorola's V360 multimedia phone.
Screen3 incorporates a media gateway server to manage client technology and content from beginning to end, offering a range of media channels based on user preference. Motorola designed the server to provide billing, operator control and tracking capabilities, the company said.
"We've made available RSS news feeds through the network, which we monitor and update regularly," Chin told Ziff Davis Internet. "A 'smart synchronization' feature intelligently synchs between media gateway and client, so only new and personalized content is delivered."
Cingular is the first network operator to make available Screen3, which it will offer through its new Media Net Live Ticker service, also announced today.
Cingular's Media Net ticker offers customized content via a "bite, snack, meal" model that drives data services revenue immediately, according to Chin.
The Media Net ticker baits with preselected "bites" (or headlines) that are updated automatically and continuously roll across the bottom of the screen display. The user can opt to "snack" by clicking on a headline to access an excerpt of the story.
"The data services revenue kicks in when the user opts to read the entire article," Chin said. "The beauty [of it] is that as a Cingular subscriber, it doesn't cost for a bite or a snack, I'd only pay for the whole meal."
Charges only occur if the user opts to access the entire story. Cingular customers can purchase the ticker tape content on a pay-as-you-go basis, at 1 cent per KB, or through one of the Media Net Bundle packages, which range from $4.99 for 1MB data usage to $19.99 for unlimited access.
"Our customers have already shown a desire to personalize their phones with ring tones, games and graphics," Ralph de la Vega, chief operating officer for Cingular Wireless, said in a statement.
"We are giving them the tools to take personalization an unprecedented step further and attain the quickest access to news, information and entertainment in the industry. The result is a service that completely changes the way consumers engage with the wireless Internet."
Cingular broadens its mobile-messaging reach. Click here to read more.
The V557 makes available a number of additional consumer data services through Cingular's EDGE (Enhanced Data Global Evolution) network, including MMS (Multimedia Messaging Service) for sending images, music and other multimedia files.
The Motorola for Cingular handset supports POP3 for access to your e-mail accounts. It also enables instant messaging through IM Wireless Village, which offers interoperability between various instant messaging platforms.
The phone features an integrated VGA camera with zoom, brightness adjustment and picture caller ID. In addition, it has video recording and playback capabilities, according to the release.
The V557 is currently available at Cingular Wireless retail stores throughout the country. It retails for about $99.99 with a two-year service agreement and $50 mail-in rebate.
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The Bluetooth-enabled V557 multimedia handset, with soft-touch finish and chrome accents, is the first device to offer Motorola's new Screen3 technology, according to a recent news release.
"Subscribers want the latest mobile content without having to click, scroll and hunt through menus for it," Cheryln Chin, corporate vice president of Mobile Software Solutions at Motorola, said in a statement.
"And network operators want to be able to do more with mobile data services. With SCREEN3, we address both sets of needs; making the mobile phone the next major media gateway by putting content where it belongs, in front of subscribers' eyes, zero clicks away."
Motorola's Screen3 solution, which the company unveiled today, is a data service application that ships standard with the V557 handset. The technology is designed to help operators drive mobile data usage and generate revenue by offering easy access to targeted content and promotions, according to a company representative.
Click here to read about Motorola's V360 multimedia phone.
Screen3 incorporates a media gateway server to manage client technology and content from beginning to end, offering a range of media channels based on user preference. Motorola designed the server to provide billing, operator control and tracking capabilities, the company said.
"We've made available RSS news feeds through the network, which we monitor and update regularly," Chin told Ziff Davis Internet. "A 'smart synchronization' feature intelligently synchs between media gateway and client, so only new and personalized content is delivered."
Cingular is the first network operator to make available Screen3, which it will offer through its new Media Net Live Ticker service, also announced today.
Cingular's Media Net ticker offers customized content via a "bite, snack, meal" model that drives data services revenue immediately, according to Chin.
The Media Net ticker baits with preselected "bites" (or headlines) that are updated automatically and continuously roll across the bottom of the screen display. The user can opt to "snack" by clicking on a headline to access an excerpt of the story.
"The data services revenue kicks in when the user opts to read the entire article," Chin said. "The beauty [of it] is that as a Cingular subscriber, it doesn't cost for a bite or a snack, I'd only pay for the whole meal."
Charges only occur if the user opts to access the entire story. Cingular customers can purchase the ticker tape content on a pay-as-you-go basis, at 1 cent per KB, or through one of the Media Net Bundle packages, which range from $4.99 for 1MB data usage to $19.99 for unlimited access.
"Our customers have already shown a desire to personalize their phones with ring tones, games and graphics," Ralph de la Vega, chief operating officer for Cingular Wireless, said in a statement.
"We are giving them the tools to take personalization an unprecedented step further and attain the quickest access to news, information and entertainment in the industry. The result is a service that completely changes the way consumers engage with the wireless Internet."
Cingular broadens its mobile-messaging reach. Click here to read more.
The V557 makes available a number of additional consumer data services through Cingular's EDGE (Enhanced Data Global Evolution) network, including MMS (Multimedia Messaging Service) for sending images, music and other multimedia files.
The Motorola for Cingular handset supports POP3 for access to your e-mail accounts. It also enables instant messaging through IM Wireless Village, which offers interoperability between various instant messaging platforms.
The phone features an integrated VGA camera with zoom, brightness adjustment and picture caller ID. In addition, it has video recording and playback capabilities, according to the release.
The V557 is currently available at Cingular Wireless retail stores throughout the country. It retails for about $99.99 with a two-year service agreement and $50 mail-in rebate.
Source
posted by Reşit @ Moto Phone Offers Cingular Users No-Click News: 12:18 AM
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